2022年底，中国境内取消核酸检测和行程码等管控措施，新冠病毒正式走向全民，许多人不得不停工修养或回家照顾年迈的老人，每个人的免疫力都面对着挑战，面对着健康、生活和经济的多重压力，人们最需要的就是强壮的体魄和强大的内心。

正逢中国春节的来临，各个公司都在准备兔年的礼物和视觉，我们希望送出的是一个让大家认为可以变得强壮的信心。

2023是中国传统的“黑兔年”，我们设计了一个强壮的黑色人形兔字，让人形轮廓与中文的“兔”相结合，从而延展出中英文的“肌肉体”，让肌肉线条与衬线和字角完美融合，以“兔”STRONG-谐音为Too Strong的含义呈现给人们。

At the end of 2022, the Chinese mainland scrapped all control measures such as covid testing and digital itinerary codes, officially subjecting all people to the risk of covid infections. Therefore, many people had to stop working to take rest or go home to care for the elderly, with massive challenges threatening everyone's immunity. Faced with multiple pressures on health, life, and the economy, a strong body and a strong heart were what people needed most.

With the Chinese New Year around the corner, all companies were preparing gifts and visual demos for the Year of the Rabbit, and what we wanted to provide was a gift that led everyone to believe they could become stronger and more confident in the new year.

As 2023 is the traditional Chinese "Year of the Black Rabbit", we have designed a sturdy black human-shaped rabbit character, combining the human silhouette with the Chinese character for "rabbit". It extends the "muscular style" in Chinese and English by perfectly integrating the muscle lines with the serifs and corners of the character, thus demonstrating the connotation of "Rabbit" STRONG - similarly pronounced as Too Strong in Chinese.