浪潮产品奖—百年台历
“Lang”中文译作海浪,Lang Award每周评选出一件获奖消费品,一年52件,他们想在成立第一年的年底做一个获奖作品的总结,但是以一本百年台历的形式呈现,寓意被选中的产品都是有成为百年品牌的潜质。它将被赠予52个获奖品牌和七百多位参与评选的消费者和评委。于是,这个产品的功能除了台历之外,也像一个年鉴,甚至是一座奖杯和纪念品。我们的创意是将海浪和时间以档案的形式收录,将52个产品置于52页,也对应一年52周的周历,每页的顶部都是异形模切,组合在一起成为波涛汹涌的海平面,以亚克力材质制作档案槽,同时它也想一个水槽,截取了奔涌向前的时间水流中的一段,收纳于纸质抽屉盒中,留存百年。每一页海浪波图案都不同,选取了无涂布的棉纸来印刷,舍弃了渐变色的光鲜,呈现一种时间流淌过的痕迹感。每页均由两张白卡夹一张蓝卡对裱,让海浪从各个角度看起来都有不同的变化,更重要的是用户在台历的使用中变换海浪的次序和高低造出属于自己的浪。
"Lang" is translated as Wave in Chinese. Lang Award selects one winning consumer product every week, 52 per year. They want to make a summary of the winning works at the end of the first year, but it is presented in the form of a century-old desk calendar, implying that the selected products have the potential to become century-old brands. It will be presented to 52 winning brands and more than 700 participating consumers and judges. As a result, the product functions not only as a desk calendar, but also as an almanac, or even as a trophy and souvenir. Our ideas to the waves and time in the form of archives collection, put 52 products at page 52, also the corresponding week 52 weeks a year, the top of each page are profiled die cutting, together become the choppy seas, with production files trough acrylic material, at the same time it also want a sink, intercepting the rushes on the flow in a period of time, Stored in paper drawer box, retained for a hundred years. Each page of wave pattern is different. Cotton paper without coating is selected to print, abandoning the bright gradient color, presenting a sense of traces of time flowing. Each page is framed by two white cards and one blue card, so that the waves look different from different angles. More importantly, users can create their own waves by changing the order and height of waves during the use of the desk calendar.