超滤牛奶作为牛奶品类中的新势力在全球范围快速崛起，金典作为中国高端牛奶代表品牌在2021年推出中国首款超滤牛奶，蛋白质含量高达6g/100mL，同时做到高钙低脂低钠，整体营养配置几乎超越全球所有同类产品。超滤牛奶品类的独特性在全球范围内并没有被任何一款产品很好的诠释，多数看起来都更像“功能牛奶”或“牛奶饮料”。我们的核心使命是：1、用设计定义超滤牛奶这一新细分品类的特征；2、延续金典自身天然轻奢的风格，且进一步强化高端感受来支撑产品的高价格。超滤技术的本质是将牛奶中分子拆解后滤除对人体无益成分，保留有益成分后重组并提高其纯度，是一个从解构到优化重组的过程。我们的策略是从科技本身出发，解构重组的核心原理让我们想到了“立体主义”、“抽象派”中对现实场景的解构和重组，这是一种重现现实又高于现实的艺术手段；而艺术化视觉融入商业产品也是奢侈品常用的手段，自然会让大众产生高端的认同感。我们决定围绕消费者接受度最高且最易记的蛋白含量数字“6”和奶牛、植物等自然元素进行解构重组产生新的画面，6成为显著的视觉中心，一头完整的奶牛若隐若现同藏在画面中。区别于其他超滤奶瓶形具有功能感的异形曲线，我们选用了现有的更接近传统奶瓶的造型，也更接近天然。就这样我们将科技-艺术-天然贯穿于一个包装设计中，上市短时间内引起巨大轰动。

Ultrafiltration milk, as a new force in the milk category, is rising rapidly around the world. SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL, high calcium, low fat and low sodium, and the overall nutritional configuration almost surpasses all similar products in the world.The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.The essence of ultrafiltration technology is to disassemble the molecules in milk, filter out the components that are not beneficial to human health, and recombine and improve the purity after retaining the beneficial components, which is a process from deconstruction to optimization and reorganization.Our strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds us of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.We decided to create a new picture by deconstructing and recombining the protein content number ‘6’, which is most acceptable and memorable for consumers, and natural elements such as cows and plants. ‘6’ has become a prominent visual center, with a complete cow looming and hidden in the picture.Different from other ultrafiltration bottles with functional sense of special-shaped curves, we choose the existing shape that is closer to the traditional bottle and closer to nature. In this way, we integrated technology, art and nature into one packaging design, causing a huge sensation in a short period of time after listing.